If beauty treatments and cosmetology is your passion and you have dreams of getting into this business, now is the time to do so. The beauty industry is today on a high and is a multibillion dollar fast growing sector. Extensive research and high tech innovations have reduced treatment times drastically and all processes are non-surgical, non-invasive, safe and without any side effects.
Most importantly, cost of high tech beauty processes too have decreased, thereby bringing cutting edge processes within the reach of the common man. Hence, if you decide to start your own salon and spa, the chances are that it will be a roaring success and will be a profit generating entity in a short period of time.
However, like any business you have to start on a cautious note. Remember, almost 90% of start-ups shut shop within the first year due to various financial and marketing constraints.
Here is a guide to starting your own successful salon and spa business.
Create a business plan
A business plan is a guide to your future business operations. It will have projections in the areas of finances, marketing, sales, profitability and all other matters related to the business. A good business plan will also cover competitor analysis that is, a study of other salons and spas in your locality and what has made them a success. You can follow their business models initially and can diversify into new services to get ahead of your competitors once you have established yourself.
Fix a good location
Choose a location that is easily accessible from the main road, has adequate parking and a wide exterior to put up your glow signs and banners prominently. You can opt for a commercial area with high footfalls or a residential locality. Carry out a pre-opening market survey before zeroing in on an ideal location.
Decide the scale of operations
It is always advisable to start small and slowly diversify. Your initial investment and interest burden on borrowings will then be at a bare minimum. For example, if you buy an IPL machine for permanent hair removal or skin rejuvenation start with a small desk top model that will not be short of performance but cost a lot less than the standard powerful versions. Once your business picks up and your appointment book is full with patrons wanting high tech treatments, you can buy a bigger machine to reduce treatment times and cater to more number of clients.
Hire experienced and expert professionals
Get the best staff for beauty treatments and experienced technicians to handle hi tech equipment. Never compromise on this score as the quality of services offered is usually the main determining factor behind the success or failure of a salon and beauty clinic.
These are some basic tips for starting your beauty business. Following them should lead you to success.